{"id":43,"date":"2017-10-11T21:21:00","date_gmt":"2017-10-11T21:21:00","guid":{"rendered":"https:\/\/jurus.net\/redelixir\/?page_id=43"},"modified":"2017-10-19T19:17:11","modified_gmt":"2017-10-19T19:17:11","slug":"about","status":"publish","type":"page","link":"https:\/\/jurus.net\/redelixir\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508300254468{padding-top: 100px !important;padding-bottom: 50px !important;background-image: url(https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/redelixir-about-page-top-header.jpg?id=251) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; el_id=&#8221;about1&#8243;][vc_row][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;increased-sm-4&#8243; css=&#8221;.vc_custom_1508300188543{padding-top: 100px !important;}&#8221;][vc_column_text]<\/p>\n<h2 class=\"about-title\">IT BEGAN WITH INSPIRATION<br \/>\nAND A NEED FOR A HEALTHY<br \/>\nALTERNATIVE<\/h2>\n<p>In 2007, Michael Ball, the creative force behind global brands Rock &amp; Republic and pro cycling\u2019s Rock Racing, embarked on a quest to fill a nutritional void in the beverage industry fueled by the performance demands of his two worlds \u2013 fashion and sports.<\/p>\n<p>As a fast-paced fashion industry CEO, he understood the toll of stress, long days, travel, little sleep, poor eating habits, and dehydration on the body. As the team owner of a men\u2019s professional cycling team and a former track cyclist, he knew first-hand the physical punishment athletes endured and the depletion they felt on a daily basis. He watched as athletes and fashion executives alike reached for sugary, chemically caffeinated or artificially sweetened drinks to boost power levels.<\/p>\n<p>For the health conscious, power in a can wasn\u2019t nutritious. It wasn\u2019t hydrating. It wasn\u2019t natural.<\/p>\n<p>IT WAS TIME FOR A\u00a0<span class=\"red\">REVOLUTION.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;reduced-sm-8&#8243;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"product-lines-504\" data-id=\"3\" id=\"SR7_3_1\" data-version=\"6.7.57\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_3_1-6\" data-key=\"6\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_3_1-6-slidebg\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/Red-Elixir-Power-Line-home.png\" alt=\"\" title=\"About\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_3_1-7\" data-key=\"7\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_3_1-7-slidebg\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/Red-Elixir-Rescue-Line-home.png\" alt=\"\" title=\"About\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_3_1-5\" data-key=\"5\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_3_1-5-slidebg\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/Red-Elixir-Power-20-Line-home.png\" alt=\"\" title=\"About\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_3_1-15\" data-key=\"15\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_3_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_3_1\",el:[504],type:'standard',shdw:'0',gh:[504],gw:[560],vpt:['-200px'],size:{fullWidth:false, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'transparent'},plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_3_1\"].state=true;} else if(SR7.PMH[\"SR7_3_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_3_1\"].fn,19);}};SR7.PMH[\"SR7_3_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1508300375861{background-image: url(https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/redelixir-about-page-01-splash-into-can.jpg?id=268) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; el_id=&#8221;about2&#8243;][vc_row css=&#8221;.vc_custom_1508300517180{padding-top: 100px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;reduced-sm-8&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140\" src=\"https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/h1-plus.png\" alt=\"\" width=\"27\" height=\"27\" srcset=\"https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/h1-plus.png 27w, https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/h1-plus-100x100.png 100w, https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/h1-plus-150x150.png 150w, https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/h1-plus-600x600.png 600w\" sizes=\"auto, (max-width: 27px) 100vw, 27px\" \/><\/p>\n<h1><span class=\"red\">R<\/span>echarge<br \/>\n<span class=\"red\">E<\/span>xtend<br \/>\n<span class=\"red\">D<\/span>efend<span class=\"reg\">\u00ae<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;increased-sm-4&#8243;][vc_column_text]<\/p>\n<h2 class=\"about-title\">FROM INSPIRATION<br \/>\nTO INNOVATION<\/h2>\n<p>Driven to create what didn\u2019t exist \u2014 a formula to increase endurance, optimize performance and elevate power levels naturally, Ball assembled a team of experts to lead an all-out assault on the status quo. Seeking only natural, synergistic ingredients and willing to push the boundaries of beverage technology, the team developed a prototype that proved it could be done.<\/p>\n<p>While researching Eastern philosophies and the healing botanicals used for centuries, they were drawn to the properties of red marine algae, a nutrient-rich ocean plant packed with vitamins, minerals, complete proteins and essential fatty acids. This therapeutic red super food became the catalyst for radical innovation, powering a precise combination of botanical ingredients, natural caffeine from green coffee bean, vegetable extracts, and a low glycemic sweetener that does not spike blood sugar and cause the fatiguing sugar \u201ccrash.\u201d The result: +RED Elixirs, extraordinary hydration and a long-lasting natural power.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; el_id=&#8221;about3&#8243;][vc_row][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;increased-sm-4&#8243;][vc_column_text]<\/p>\n<h2 class=\"about-title\">THE MOVEMENT<\/h2>\n<p>After more than five years of formula development, clinical studies, and technological innovations, +RED is redefining the functional drink market with a new category \u2014 the Power Elixir\u00ae. It is a convergence of power, hydration, and nutrition for optimal performance. It is the fuel for the new revolution and the beginning of a movement for better taste, better health, and better performance.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508300254468{padding-top: 100px !important;padding-bottom: 50px !important;background-image: url(https:\/\/jurus.net\/redelixir\/wp-content\/uploads\/redelixir-about-page-top-header.jpg?id=251) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; el_id=&#8221;about1&#8243;][vc_row][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;increased-sm-4&#8243; css=&#8221;.vc_custom_1508300188543{padding-top: 100px !important;}&#8221;][vc_column_text] IT BEGAN WITH INSPIRATION AND A NEED FOR A HEALTHY ALTERNATIVE In 2007, Michael Ball, the creative force behind global brands Rock &amp; Republic and pro cycling\u2019s Rock Racing, embarked on a quest to fill [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jurus.net\/redelixir\/wp-json\/wp\/v2\/pages\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jurus.net\/redelixir\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jurus.net\/redelixir\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jurus.net\/redelixir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jurus.net\/redelixir\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":0,"href":"https:\/\/jurus.net\/redelixir\/wp-json\/wp\/v2\/pages\/43\/revisions"}],"wp:attachment":[{"href":"https:\/\/jurus.net\/redelixir\/wp-json\/wp\/v2\/media?parent=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}