{"id":618985,"date":"2024-05-02T14:38:50","date_gmt":"2024-05-02T14:38:50","guid":{"rendered":"https:\/\/musicsynclicense.com\/?p=618985"},"modified":"2024-05-02T14:48:10","modified_gmt":"2024-05-02T14:48:10","slug":"whats-it-like-to-be-t-pain-now","status":"publish","type":"post","link":"https:\/\/jurus.net\/musicsynclicense\/whats-it-like-to-be-t-pain-now\/","title":{"rendered":"What\u2019s It Like To Be T-Pain\u00a0Now?"},"content":{"rendered":"<p><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>In retrospect, the signs were there.<\/strong> The vintage arcade games on proud display in his 2008 episode of <em>MTV Cribs<\/em>; the 2011 album inspired by steampunk aesthetics; the impulsive commission of a $400,000 meme in the form of a chain that said \u201cBIG ASS CHAIN\u201d (which is currently on loan to the American Museum of Natural History for a forthcoming exhibit on hip-hop jewelry). But it isn\u2019t until I step into the basement of <a href=\"https:\/\/www.billboard.com\/artist\/t-pain\/\">T-Pain<\/a>\u2019s suburban Atlanta home \u2014 a neon-lit bunker with both a theater-size main gaming station <em>and <\/em>a separate arcade room with soundproof doors (\u201cfor screaming and sh-t\u201d) and distinct areas for Atari, PlayStation, Tekken, Sega and SNES \u2014 that it fully sinks in. The man whose voice defined late-2000s party music is an unapologetic, card-carrying nerd.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI\u2019ve been trying to tell people for a decade!\u201d the 39-year-old singer says with a booming laugh, pacing the game room in sweatpants and slippers. \u201cNobody wanted to listen.\u201d Ten years ago, few would have known that the artist who seemed to write hits in his sleep was regularly hopping on Twitch to play <em>Skyrim<\/em> with like-minded gamers, or that he\u2019d tricked out his Hit Factory studio in Miami with a full stage for nightly <em>Guitar Hero<\/em> sessions. (\u201cAny time an artist would come by the studio, I don\u2019t give a f\u2013k what you\u2019re talking about \u2014 grab this guitar and meet me in the booth,\u201d he says, pantomiming Pantera-esque riffs.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBack then, flying his geek flag in plain sight wasn\u2019t compatible with being the voice behind the buoyant, world-conquering records that have soundtracked nearly two decades of bottle service nightclubs, pro sports broadcasts and White House correspondents\u2019 dinners \u2014 at least not according to the powers that be. \u201cI never got to show that side of myself because management deemed it uncool. So instead of playing video games, we\u2019d go to the Dolphins game,\u201d T-Pain remembers, his perennially jolly voice tinged with only a hint of regret. \u201cBut I thought that the sh-t<em> I<\/em> wanted to do was the coolest sh-t in the world.\u201d<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-margin-tb-2 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-padding-t-050 lrv-u-padding-b-075 lrv-u-border-color-grey\">\n<div class=\"a-heading-border a-heading-border-background-color-grey a-heading-border-height-075 lrv-u-margin-b-075 lrv-u-margin-b-050@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-brand-primary a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-padding-r-1 a-article-related-module-title a-article-related-module-title--color-brand-primary\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"o-card lrv-u-flex\">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/photos\/t-pain-photos-billboard-cover-shoot-1235670833\/\" class=\"lrv-u-flex lrv-a-unstyle-link lrv-u-color-brand-primary:hover\"><\/p>\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-flex-basis-144 u-flex-basis-96@mobile-max\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-3x2 a-crop-1x1@mobile-max lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/05\/digital-cover-t-pain-billboard-2024-andrew-hetherington-2-1548.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"T-Pain, Digital Cover, T-Pain photographed by Andrew Hetherington on April 3, 2024 outside of Atlanta, GA.\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\" \/><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center lrv-u-padding-lr-1 lrv-u-padding-lr-075@mobile-max\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-medium-m lrv-u-padding-b-050 u-letter-spacing-0028@mobile-max\">\n<p>\t\t\t\t\tT-Pain: Photos From the Billboard Cover\u00a0Shoot\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  a-font-primary-medium-xxs lrv-u-color-brand-primary lrv-u-order-100\" datetime=\"00:00-YY-DD-MM\"><br \/>\n\t05\/02\/2024<br \/>\n<\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor listeners of a certain age, T-Pain\u2019s music triggers Proustian memories of school dances, fake IDs and first sips of Boone\u2019s Farm, the soundtrack to the nights that Facebook photo albums were made of. Back then, the Florida teen born Faheem Najm to a family of Bahamian Muslims had a stage name short for \u201cTallahassee Pain\u201d and ambitions as a rapper that shifted when he heard the uncanny vocal effect applied to a remix of Jennifer Lopez\u2019s \u201cIf You Had My Love.\u201d In 2004, the 19-year-old inked a deal with Akon\u2019s Konvict Muzik label, having caught the singer\u2019s ear with a cover of his song \u201cLocked Up\u201d edited to be about having a busted car.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTooling around on boosted equipment, he used vocal processing software to make himself sound like a choir of horny angels on his first hit, \u201cI\u2019m Sprung,\u201d or an android on a bender on his next smash single, \u201cI\u2019m N Luv (Wit a Stripper),\u201d both of which he wrote and produced as well as sang \u2014 and which both cracked the top 10 of the <a href=\"https:\/\/www.billboard.com\/charts\/hot-100\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billboard Hot 100<\/a> in 2005. Before long, his digitally uplifted melodies, sweet and slightly melancholy, had become the de facto sound of the charts. Between 2007 and 2008, T-Pain landed 13 top 10 Hot 100 hits, including three No. 1s (Flo Rida\u2019s \u201cLow,\u201d Chris Brown\u2019s \u201cKiss Kiss\u201d and his own \u201cBuy U a Drank\u201d); for two weeks in 2007, he appeared on four top 10 singles at once. A dozen platinum and gold plaques hang throughout his basement, alongside an errant Grammy Award (best rap song for \u201cGood Life\u201d with Kanye West), a few plush toys designed in his likeness and a couple of White Claw empties.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut by the 2010s, the humanoid effect he\u2019d pioneered had grown ubiquitous, oversaturating pop music to the point that its originator became a punchline. (\u201cY\u2019all n\u2014s singing too much, get back to rap, you T-Paining too much!\u201d Jay-Z famously crowed on 2009\u2019s \u201cD.O.A. [Death of Autotune].\u201d) Meanwhile, T-Pain\u2019s own voice faded into the background. His fourth album, 2011\u2019s <em>Revolver<\/em>, hardly moved the needle; its follow-up, 2017\u2019s <em>Oblivion<\/em>, traded his signature melodies for middle-of-the-road trap he attributed to the demands of his then-label, RCA Records. He\u2019s frank about the profound depression that colored the years in between; in the 2021 Netflix docuseries <em>This Is Pop<\/em>, he says it began on a flight to the 2013 BET Awards, when Usher called him over to accuse him of ruining music for \u201creal singers.\u201d (\u201cWe\u2019ve spoken since and we\u2019re good,\u201d Usher told <em>Billboard<\/em> in 2021.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe comment hit close to home. T-Pain had been struggling with alcoholism, mismanaged finances and an overall loss of creative confidence. \u201cI didn\u2019t want to do \u2018Freeze,\u2019 I didn\u2019t want to do \u2018Buy U a Drank,\u2019 I didn\u2019t want to do most of the songs that are my biggest hits. Because, you know, I\u2019m an <em>artiste<\/em>,\u201d he confesses in the basement with a chuckle and a deep sigh. \u201cBack then, when I got done with a song, I was always thinking, \u2018People are going to like this,\u2019 and not, \u2018I like this.\u2019\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOver the past decade, Pain (as he\u2019s known by his family and friends) has seemed hellbent on proving his artistic worth once and for all. In 2014, he arrived at his <em>NPR Tiny Desk<\/em> concert unaware of the brief, then sang gorgeous unplugged renditions of past hits on a video that now has 27 million views. He removed his furry monster suit to reveal himself to a stunned judges\u2019 panel when he won Fox\u2019s <em>The Masked Singer <\/em>in 2019, having anonymously out-sung Donny Osmond and Gladys Knight. And last year, he released a project he\u2019d been piecing together since 2017, a covers album (<em>On Top of the Covers<\/em>) with source material ranging from Frank Sinatra to Black Sabbath, delivered with a full band and his soulful voice, au naturel. \u201cI think it\u2019s weird to even ask if I can sing anymore, or to even associate me with Auto-Tune in 2024,\u201d he says matter-of-factly. \u201cAll the proof is there, and it has been there for a long time.\u201d<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"T-Pain: NPR Music Tiny Desk Concert\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/CIjXUg1s5gc?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tT-Pain says he\u2019d dreamed of recording a curveball like <em>On Top of the Covers<\/em> while his label and management team compelled him to chase the sound of artists half his age. (After 2017\u2019s <em>Oblivion<\/em>, his last record for RCA, he signed to Cinematic Music Group, a subsidiary of Universal Music Group whose catalog was sold last year to Interscope Geffen A&#038;M for an undisclosed amount, <em>Billboard<\/em> reported at the time.) After years of butting up against industry bureaucracy, he decided to go it alone, assembling a tiny team alongside his former project manager Nicolette Carothers to establish Nappy Boy Entertainment as an independent label in January 2020 (Carothers is currently the label\u2019s head of operations). Besides T-Pain himself, it\u2019s home to a small roster of rappers including Young Ca$h, with whom he released a joint eponymous album as The Bluez Brothaz, in March (and with whom he recently threw the Miss Biggest Booty Pageant in Atlanta, which is exactly what it sounds like). That umbrella has since expanded to reflect T-Pain\u2019s truest passions, including Nappy Boy Automotive and Nappy Boy Gaming, both of which sell merchandise and host in-real-life and virtual events \u2014 from massive drift-racing competitions to a monthlong music competition on Twitch, which led to the signing of rapper NandoSTL.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNow, the hobbies he was once told to hide to maintain a veneer of cool are branches of his job, which means he\u2019s basically always working. But for the first time in 20 years, he\u2019s doing it his way \u2014 which generally means at home in sweatpants with a gaming console in hand. He gave up trying to come off as cool and has never felt cooler. Lit by the glow of five huge gaming monitors, he says with a shrug: \u201cIf you stop trying to impress everybody and make everybody think you\u2019re perfect, what can they hate on?\u201d<\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  u-border-t-4\" \/>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>The day before we meet in early April,<\/strong> T-Pain posts a <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.youtube.com\/watch?v=3Lu3h37HDlc\" target=\"_blank\">clip<\/a> from a recent stream on Twitch, where he regularly broadcasts to a virtual crowd of gamers, fans, haters and random stragglers as he works on new music, plays video games or shoots the sh-t in occasional marathon sessions. (In recent weeks, they\u2019ve ranged from five minutes long to 12 hours.) Previewing a new song, he noticed a string of comments from the same persistent heckler: \u201cstraight garbage,\u201d \u201cautotune to mask lack of skill\u201d and so on. \u201cMy wife is one of my [moderators], and usually when people start talking sh-t, they get banned immediately,\u201d T-Pain explains. \u201cThen I started seeing the ban appeals: \u2018I\u2019m sorry, man. I was going through something that night, I was drinking heavy\u2026\u2019\u201d He decided that rather than block out the hate, he\u2019d figure out where it was coming from.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI like all my sh-t, but I do know it\u2019s ass to somebody,\u201d T-Pain explained to the commenter on the stream in his usual jovial tone. \u201cYou think classically trained violinists are listening to \u2018Buy U a Drank\u2019? I don\u2019t think so! But the thing we need to figure out is to stop trying to make everybody else have our opinion.\u201d He went on to correct a few misconceptions (\u201cPeople don\u2019t realize, Auto-Tune or not, you still got to write a good song!\u201d), analyze his own typecasting as \u201cthe Auto-Tune guy\u201d and shrewdly break down club music\u2019s escapist appeal. Before long, the random commenter apologized for his harsh words. \u201cYou ain\u2019t got to apologize, bro,\u201d Pain good-naturedly replied. \u201cYou just had an uninformed opinion.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tT-Pain has spent nearly two decades attempting to apply logic to comments like these. \u201cThey don\u2019t want their narrative to change, especially if it fits in with everybody else\u2019s: \u2018Yeah, we all hate T-Pain. He\u2019s bad at music,\u2019\u201d he says with a wry laugh. \u201cIf you\u2019re a metal guy or a country guy, then of course all you\u2019re going to know is the Auto-Tune, the narrative that has been pushed on you. But I\u2019m here to talk through it with you, not to say, \u2018F\u2013k you, keep that opinion over there.\u2019 Criticism is always good \u2014 but you\u2019re not going to make me dislike my sh-t!\u201d His level-headed breakdown is interrupted by a dramatic entrance from Stewie, the family\u2019s Persian cat, who looks like a haughty, fluffy cloud and proceeds to cough up a series of noisy hairballs (and who is, yes, named for the <em>Family Guy<\/em> character).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"840\" src=\"https:\/\/jurus.net\/musicsynclicense\/wp-content\/uploads\/digital-cover-t-pain-billboard-2024-andrew-hetherington-2-1260.jpg\" alt=\"T-Pain, Digital Cover, T-Pain photographed by Andrew Hetherington on April 3, 2024 outside of Atlanta, GA.\" class=\"wp-image-1235670823\" srcset=\"https:\/\/jurus.net\/musicsynclicense\/wp-content\/uploads\/digital-cover-t-pain-billboard-2024-andrew-hetherington-2-1260.jpg 1260w, https:\/\/jurus.net\/musicsynclicense\/wp-content\/uploads\/digital-cover-t-pain-billboard-2024-andrew-hetherington-2-1260.jpg?resize=300,200 300w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\" \/><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhen it comes to metal and country fans, T-Pain speaks from experience. Though the version of \u201cWar Pigs\u201d that closes <em>On Top of the Covers<\/em> received Ozzy Osbourne\u2019s stamp of approval (\u201cBest cover of \u2018War Pigs\u2019 ever\u201d), metalheads loudly disagreed. As for Pain\u2019s soulful take on the country standard \u201cTennessee Whiskey\u201d popularized by Chris Stapleton: \u201cA country music page on Instagram posted my version, and there was only one comment: \u2018<em>Nope<\/em>,\u2019\u201d he says, cracking up. It was harder to laugh at the reception of his previous attempts at country crossover. He recalls a red-carpet interview shortly after his \u201cGood Life\u201d Grammy win in 2008. \u201cThey asked me who I wanted to work with, and I said Carrie Underwood,\u201d he says. \u201cThe country fans were like, \u2018She don\u2019t work with j\u2014oos. She has too much class for somebody like you. Why would she ever\u2026\u2019 And I was giving her props!\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe topic will ring true for anyone who has listened to Beyonc\u00e9\u2019s <em>Cowboy Carter<\/em>, but for T-Pain, the conversation isn\u2019t new. \u201cI actually lived in Nashville for a while, ghostwriting for country artists from 2014 to \u201916. Everybody kept trying to figure out why Luke Bryan was saying \u2018T-Pain\u2019 in all his songs for a second,\u201d he says with a laugh. Elsewhere among his clients: \u201cRhett Akins, Dallas Davidson\u2026 What\u2019s the super racist one? Most of them?\u201d he says with a cackle. \u201cToby Keith, I was writing stuff for him. Georgia Florida? Florida Georgia? Whichever way that goes.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut after seeing his share of hateful feedback from gate-keeping country fans, he opted to keep his work private. \u201cBeyonc\u00e9 is strong enough to keep it going. It\u2019s easier for her to stay in it than me,\u201d he admits. \u201cI\u2019m not up at that level, so I can\u2019t punch through that kind of stuff. So I kept doing it, but I just stopped taking credit.\u201d Maybe those tides are finally turning: Running into Jelly Roll at the iHeartRadio Music Awards in April, the singer fawned over Pain\u2019s \u201cTennessee Whiskey\u201d cover, declaring, \u201cCountry music\u2019s in love with you right now!\u201d (And on April 26, the two released a cover of Keith\u2019s \u201cShould\u2019ve Been a Cowboy\u201d and performed it at Stagecoach together.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tT-Pain tends to refer to his work with a modesty that borders on self-deprecation, brushing off his biggest hits as inside jokes (he wrote \u201cI\u2019m N Luv [Wit a Stripper]\u201d to make fun of a friend\u2019s first strip club experience) or painful memories (the \u201cGood Life\u201d studio sessions dragged on for weeks). His fame still seems to puzzle him. \u201cPeople will come up to me in the mall and I\u2019m like, \u2018My dude, we\u2019re in Hot Topic right now,\u2019\u201d he says with a laugh. \u201cI\u2019m getting ear gauges just like you are, from the same case \u2014 actually, can you move? I can\u2019t f\u2013king see my earring.\u201d Being a musician is nowhere near as cool as people make it out to be, he stresses: \u201cTons of people do way cooler sh-t than I do, and I know that because I look up to them.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"1605\" src=\"https:\/\/jurus.net\/musicsynclicense\/wp-content\/uploads\/digital-cover-t-pain-billboard-2024-andrew-hetherington-5-1240.jpg\" alt=\"T-Pain, Digital Cover, T-Pain photographed by Andrew Hetherington on April 3, 2024 outside of Atlanta, GA.\" class=\"wp-image-1235670825\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/05\/digital-cover-t-pain-billboard-2024-andrew-hetherington-5-1240.jpg 1240w, https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/05\/digital-cover-t-pain-billboard-2024-andrew-hetherington-5-1240.jpg?resize=232,300 232w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\" \/><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor the most part, the people T-Pain looks up to have nothing to do with the music industry. It was on a 2016 trip to Abu Dhabi, United Arab Emirates, that Pain discovered drifting, a style of precision driving seen in the <em>Fast and the Furious<\/em> franchise, which he describes as \u201cbeing in control of an out-of-control car.\u201d He was already an auto fanatic, at one point owning 46 vehicles (in part because his former managers knew that buying him a new one was the surest way to convince him to record a song). His former managers deterred his obsession with drifting, unsure how it could be profitable. Nevertheless, he began attending local Atlanta events, quietly ingratiating himself in the scene.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHertrech \u201cHert\u201d Eugene Jr. has been co-owner and president of Pain\u2019s auto company, Nappy Boy Automotive, since it launched last year. The Orlando, Fla., native, who <em>Road &#038; Track<\/em> magazine named the car world\u2019s most important influencer in 2022, remembers his first impression of the singer as remarkably down-to-earth. \u201cPain wanted to check out what we call the burn yard, where we drift cars around and do burnouts,\u201d he says, referring to a spin move that creates smoke and noise. \u201cIt was definitely weird to meet T-Pain, someone who I dressed as for Halloween in 2009 \u2014 fast-forward 10 years and he knows who <em>I <\/em>am.\u201d Showing me <a href=\"https:\/\/www.youtube.com\/watch?v=8IsjuAFTITw\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a video<\/a> from the first Nappy Boy-hosted drift event at Atlanta\u2019s Caffeine &#038; Octane raceway, Pain fans out over the various drivers, then points to himself behind the wheel of a souped-up pink race car as it drifts beside its competitors in a kind of chaotic ballet.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHis entry into the gaming world was similarly unassuming. Though his former management had warned him not to publicize it, Pain had been active on Twitch since 2014, playing on- and off-stream with friends he\u2019d made on the platform who were mostly chill about the fact that he was, well, T-Pain. One such friend was Mike Brew, who, after years of gaming together, began offering Pain advice about building out his channel into a professional organization; in 2021, that became Nappy Boy Gaming, with Brew as co-founder and president.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cOutside of music and music videos, my exposure to him was all on Twitch,\u201d Brew says. \u201cThere was never a moment, seeing him on stream, where I was like, \u2018Oh, God. This guy\u2019s so full of himself.\u2019 There are tons of artists that have come to Twitch since that are just terrible to watch because they\u2019re so full of themselves. Meanwhile, Pain\u2019s cracking jokes about himself, making relevant jokes about the streaming industry \u2014 he knows what he\u2019s doing, and he\u2019s shockingly humble about it.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPain and Brew had no connections to the gaming industry or to developers, so establishing the company felt like a scrappy startup, building custom servers and throwing DIY events, gradually earning the respect of the streaming community. \u201cHe\u2019s recognized as an actual streamer,\u201d Brew notes. \u201cNot just as a musician trying to find a new revenue stream.\u201d Even so, Matt Galle, one of Pain\u2019s representatives at CAA, believes the singer\u2019s side ventures have bolstered his tours. \u201cWhen people were stuck inside during COVID, T-Pain was livestreaming daily,\u201d he says. \u201cPeople got to know him really well as a personality and human being and realized this is someone they believe in.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPain\u2019s wisecracking charisma is part of his success on Twitch, but there\u2019s also a decided \u201cnerd recognize nerd\u201d factor. These days he fields regular calls from rapper friends asking him how to get started on the platform. \u201cNope, I\u2019m not telling you,\u201d he says with a shrug. \u201cI\u2019m not trying to gate-keep, but I know you\u2019re trying to get on there because you think I\u2019m making a ton of money. I am! But still, it\u2019s not like that. You should\u2019ve got on that b-tch a decade ago then.\u201d For all the rappers he names who use Twitch organically (Post Malone, Lupe Fiasco, Tee Grizzley), there are far more who see it as a come-up, though he stresses that the real nerds can sniff out the bullsh-t. \u201cPeople have all these different ideas of how to make it cool, but it\u2019s not about being cool,\u201d he says. \u201cIt\u2019s about gathering with like-minded people, being yourself and not having to conform to anything. The cool sh-t is, you don\u2019t have to be cool.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAt the peak of his late-2000s hit-making, Pain believed that being his nerdy self would constitute career suicide. He still remembers reading blog posts in 2007 about Plies (who\u2019d blown up the same year with the T-Pain duet \u201cShawty\u201d) that mocked the rapper for having gone to college. \u201c\u2018Nah, he ain\u2019t no gangster, he went to college,\u2019\u201d Pain says, imitating the comments. \u201cWhat\u2019s that have to do with anything? You can be a killer and also know social studies.\u201d The incident, he says, compelled him to dumb down the way he spoke; he began to drink more heavily and to spend money on the things that other rappers flaunted, desperate to fit the mold of late-2000s hip-hop stardom. He cackles remembering how the way he dressed would make onlookers think he was robbing his wife, Amber, who he married in 2003. Then he grows serious. \u201cEventually I found out that in doing that \u2014 being somebody that I wasn\u2019t \u2014 anybody outside of the rap community just straight up thought I was stupid,\u201d he admits. \u201cIt felt bad as sh-t. I didn\u2019t want to be the stupid rapper that everybody thought I was going to be. I wanted to be better for my wife. I wanted to articulate myself. I had to change: to be who I really was and not who everybody wanted me to be.\u201d<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"T-Pain - Dreaming (Official Video)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/StlOpAOKiF0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPain\u2019s nerdier passions have now found their way into his songs: For his latest solo single, the anthemic (and un-Auto-Tuned) \u201cDreaming,\u201d he spent a month learning the 3D graphics software Blender in his spare time to animate the video, complete with exploding volcanoes, a <em>Grand Theft Auto<\/em>-style street scene and an impressively faithful rendering of himself. The breakneck recording pace of his hit-making prime has significantly slowed since going independent \u2014 but that\u2019s because he prefers it that way. \u201cYou know the saying, \u2018Find something you love and get paid for it\u2019? I think whoever said that didn\u2019t tell everybody, \u2018Also, make sure you\u2019re the boss,\u2019\u201d he says, clearly elated at his newfound ability to say no, or to simply do it his way. \u201cThat person also left out the part \u2018Make sure it\u2019s not your only income.\u2019 Because if it is, you\u2019re going to hate that thing that you loved in the end.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThese days, he uses his \u201centertainer side\u201d to fund his hobbies, taking a few hours of work (a concert, a club appearance) and turning it into two weeks of fun. He still feels some residual burnout from two grueling decades in the industry, and to those who attribute his latest side projects to having fallen off musically, he has an unbothered reply: \u201cWhy stress myself out about doing all these red carpets,\u201d he wonders, \u201cwhen I could be playing video games in my drawers at home?\u201d<\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  u-border-t-4\" \/>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>It\u2019s a cloudless 90-degree April day <\/strong>in the Coachella Valley, and T-Pain is dancing like no one is watching. In fact, a few hundred influencers are.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDressed in their finest Y2K-flavored mesh and leather, the crowd is gathered to witness the singer twirl like a ballerina, hip-thrust like a <em>Magic Mike<\/em> extra and pop-lock like he has been taking notes from an old <em>Darrin\u2019s Dance Grooves<\/em> DVD. Pain\u2019s the sole headliner of the invite-only Celsius Cosmic Desert party, next door to the festival grounds on the first Friday of Coachella weekend, where Megan Fox, Halle Bailey and Barry Keoghan pose for pictures clutching dewy energy drink cans. Though the crowd for his 45-minute set skews more Gen Z than millennial, they appear to know every word to anthems like 2007\u2019s \u201cBartender\u201d or the 2008 Lil Wayne collaboration \u201cGot Money.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHis double strand of Nappy Boy logo chains looks heavy, and his sneakers, it turns out, are one size too small. Still, the performance \u2014 his first of three he\u2019ll do in the next 36 hours, both in and outside of the festival proper \u2014 is something of a milestone for an artist precisely 14 years older than the average attendee. \u201cThis is my first time even <em>around<\/em> Coachella,\u201d he declares to the crowd, mopping his brow with a towel between songs. \u201cI don\u2019t know if that\u2019s cool as f\u2013k or sad as a motherf\u2013ker!\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"1605\" src=\"https:\/\/jurus.net\/musicsynclicense\/wp-content\/uploads\/digital-cover-t-pain-billboard-2024-andrew-hetherington-3-1240.jpg\" alt=\"T-Pain, Digital Cover, T-Pain photographed by Andrew Hetherington on April 3, 2024 outside of Atlanta, GA.\" class=\"wp-image-1235670826\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/05\/digital-cover-t-pain-billboard-2024-andrew-hetherington-3-1240.jpg 1240w, https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/05\/digital-cover-t-pain-billboard-2024-andrew-hetherington-3-1240.jpg?resize=232,300 232w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\" \/><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tI\u2019d been disabused of any expectations of backstage bacchanalia on the hourlong ride from Pain\u2019s Palm Springs hotel to the windblown festival grounds, during which the singer sat quietly beside Amber, drinking Nesquik, relaxing to the sounds of smooth jazz and extolling the virtues of the new <em>Call of Duty: Warzone<\/em> mobile game with his bodyguard. It\u2019s Amber\u2019s birthday at midnight; later he\u2019ll take her out for sushi along with the rest of the team, and tomorrow they\u2019ll make a pit stop to grab ice cream before his set at the Revolve Festival in Palm Springs, which he\u2019s headlining alongside Ludacris and a few more 2000s throwbacks (Sean Paul, Ying Yang Twins, Nina Sky). These days, that\u2019s about as wild as it gets for Pain.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs the weekend\u2019s prevailing Y2K aesthetic underlines, it\u2019s a good time to be an icon of the 2000s charts. The period between 2007 and 2008 is generally considered the height of T-Pain\u2019s career, the era when his voice was inescapable. But when he thinks about that time, \u201cI remember <em>forcing<\/em> happiness,\u201d he told me earlier in his basement. \u201cI remember being drunk a lot. I remember going out to clubs in order to be happy because it wasn\u2019t the studio, it wasn\u2019t work.\u201d He zeroes in on the moment when he found out that his second album, 2007\u2019s <em>Epiphany<\/em>, had gone platinum. He was on tour at the time, making beats on the bus when someone brought the plaque in. \u201cIt was my first platinum album,\u201d he recalls. \u201cAnd I was like, \u2018Let me finish this beat real quick.\u2019 I didn\u2019t really celebrate anything. Everybody else went out to celebrate for me.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPain\u2019s current stage show \u2014 his Mansion in Wiscansin summer tour begins in May, after which he\u2019ll join Pitbull\u2019s Party After Dark tour in the fall \u2014 isn\u2019t built around his latest release, <em>On Top of the Covers<\/em>, because the songs require at least a week of vocal rest between performances. But just before last Christmas, he partnered with YouTube to premiere an hourlong set of covers \u2014 some from the record, some unreleased \u2014 filmed live with a full band. Draped in a zebra-print bathrobe, Pain delivers what might be the best performance of his two-decade career, nailing heartfelt renditions of Gnarls Barkley\u2019s \u201cCrazy,\u201d Sam Cooke\u2019s \u201cA Change Is Gonna Come\u201d and Frank Sinatra\u2019s \u201cThat\u2019s Life,\u201d the song that ignited his interest in recording the covers album in the first place. Listen closely to the lyrics and you can probably imagine why: \u201cI\u2019ve been a puppet, a pauper, a pirate, a poet, a pawn and a king\/I\u2019ve been up and down and over and out, and I know one thing\/Each time I find myself flat on my face\/I pick myself up and get back in the race.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHe directed the show top to bottom, from the arrangements to the lighting cues to the instructions for the band and backup singers. Pain banters a bit between songs, countering his bombshell performance with his usual self-effacing wisecracks. (\u201cTequila hit me a little harder than I thought it was going to. Should\u2019ve ate and took a sh-t before this,\u201d he quips after crushing \u201cWar Pigs.\u201d) Eventually, he gets sincere.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWhen you get into the music industry, you have this vision of arenas, big f\u2013king crowds,\u201d he tells the audience. \u201cBut over the years I\u2019ve realized that we don\u2019t get to connect with people, like, ever. We don\u2019t really get to see in that mass crowd. The real connection is being able to see people. To me, this is superstardom.\u201d He goes on to describe what drew him to musicianship as a kid. \u201cOne: When I started rapping in school, I started acquiring friends. People wanted to be around me for some reason. I wasn\u2019t good, so I don\u2019t know where the f\u2013k that came from,\u201d he jokes. \u201cTwo: The first song I learned to play on keyboard was \u2018Lift Every Voice and Sing.\u2019 That was my dad\u2019s favorite song. I learned it in secret, and when I played it for him, his eyes lit up. I was like, \u2018I want to do this all the time now.\u2019\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe performance felt like the capstone to the past 10 years spent demonstrating his worth to an audience who\u2019d largely dismissed him as a joke. Back in his underground sanctuary in Atlanta, he says he finally knows he has proved enough. \u201cLooking back, I realized I didn\u2019t have to prove anything,\u201d he says, reclining in a gaming chair after an hour of restless pacing. \u201cBut I was so hungry for validation. I was so thirsty for people to like me.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHe\u2019d been searching for that feeling of acceptance all his life, since his days as a self-described \u201csmelly kid\u201d who longed to sit with the cool kids when they were banging on the tables and rapping. \u201cI just wanted people to like me. And I felt like, if you guys just knew how much I know music \u2014 if you looked past the Auto-Tune and you just heard me sing \u2014 I bet you\u2019d like me.\u201d But he doesn\u2019t feel that way anymore. \u201cIt\u2019s five people in this house that I need to like me: my wife, my kids, myself. That\u2019s all I need. That\u2019s all I ever needed. So, you know, suck a butt.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1950\" src=\"https:\/\/jurus.net\/musicsynclicense\/wp-content\/uploads\/digital-cover-t-pain-billboard-2024-1500.jpg\" alt=\"Digital Cover, T-Pain\" class=\"wp-image-1235671319\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/05\/digital-cover-t-pain-billboard-2024-1500.jpg 1500w, https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/05\/digital-cover-t-pain-billboard-2024-1500.jpg?resize=231,300 231w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At home in Atlanta and on the Coachella circuit with the Auto-Tune auteur, who embraced his inner geek and found he\u2019s more beloved than ever.<\/p>\n","protected":false},"author":1,"featured_media":618987,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-618985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-news"],"jetpack_featured_media_url":"https:\/\/jurus.net\/musicsynclicense\/wp-content\/uploads\/digital-cover-t-pain-billboard-2024-andrew-hetherington-1-1240.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jurus.net\/musicsynclicense\/wp-json\/wp\/v2\/posts\/618985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jurus.net\/musicsynclicense\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jurus.net\/musicsynclicense\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jurus.net\/musicsynclicense\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jurus.net\/musicsynclicense\/wp-json\/wp\/v2\/comments?post=618985"}],"version-history":[{"count":0,"href":"https:\/\/jurus.net\/musicsynclicense\/wp-json\/wp\/v2\/posts\/618985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jurus.net\/musicsynclicense\/wp-json\/wp\/v2\/media\/618987"}],"wp:attachment":[{"href":"https:\/\/jurus.net\/musicsynclicense\/wp-json\/wp\/v2\/media?parent=618985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jurus.net\/musicsynclicense\/wp-json\/wp\/v2\/categories?post=618985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jurus.net\/musicsynclicense\/wp-json\/wp\/v2\/tags?post=618985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}