{"id":3015,"date":"2021-09-21T01:15:35","date_gmt":"2021-09-21T08:15:35","guid":{"rendered":"https:\/\/camacla.us\/?post_type=project&#038;p=3015"},"modified":"2021-09-28T19:13:04","modified_gmt":"2021-09-29T02:13:04","slug":"case-study-starchive-user-sign-up-growth","status":"publish","type":"project","link":"https:\/\/jurus.net\/camac\/project\/case-study-starchive-user-sign-up-growth\/","title":{"rendered":"Case Study: Starchive User Sign-Up Growth"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.5.0&#8243; positioning=&#8221;fixed&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_slider show_pagination=&#8221;off&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; arrows_custom_color=&#8221;#ffffff&#8221; dot_nav_custom_color=&#8221;#ffffff&#8221; show_arrows_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.5.0&#8243; background_color=&#8221;#1c1c1c&#8221; positioning=&#8221;fixed&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; height=&#8221;100vh&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_direction=&#8221;left&#8221; auto=&#8221;on&#8221; auto_speed=&#8221;5000&#8243; global_colors_info=&#8221;{}&#8221; show_arrows__hover_enabled=&#8221;off|desktop&#8221;][et_pb_slide use_bg_overlay=&#8221;on&#8221; use_text_overlay=&#8221;off&#8221; admin_title=&#8221;Slide 1&#8243; _builder_version=&#8221;4.5.0&#8243; header_font=&#8221;Archivo Black||||||||&#8221; header_text_align=&#8221;right&#8221; header_font_size=&#8221;36px&#8221; body_text_align=&#8221;right&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/jurus.net\/camac\/wp-content\/uploads\/2013\/11\/slide-1.jpg&#8221; background_enable_image=&#8221;on&#8221; background_position=&#8221;top_center&#8221; z_index=&#8221;0&#8243; text_orientation=&#8221;left&#8221; custom_padding=&#8221;|||0px|false|false&#8221; 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header_font_size=&#8221;36px&#8221; body_text_align=&#8221;right&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/jurus.net\/camac\/wp-content\/uploads\/2013\/11\/slide-6.jpg&#8221; background_enable_image=&#8221;on&#8221; background_position=&#8221;top_center&#8221; z_index=&#8221;0&#8243; text_orientation=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][et_pb_slide use_bg_overlay=&#8221;on&#8221; use_text_overlay=&#8221;off&#8221; admin_title=&#8221;Slide 4&#8243; _builder_version=&#8221;4.5.0&#8243; header_font=&#8221;Archivo Black||||||||&#8221; header_text_align=&#8221;right&#8221; header_font_size=&#8221;36px&#8221; body_text_align=&#8221;right&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/jurus.net\/camac\/wp-content\/uploads\/2013\/11\/slide-13.jpg&#8221; background_enable_image=&#8221;on&#8221; background_position=&#8221;top_center&#8221; z_index=&#8221;0&#8243; text_orientation=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][et_pb_slide use_bg_overlay=&#8221;on&#8221; use_text_overlay=&#8221;off&#8221; admin_title=&#8221;Slide 5&#8243; _builder_version=&#8221;4.5.0&#8243; header_font=&#8221;Archivo Black||||||||&#8221; header_text_align=&#8221;right&#8221; header_font_size=&#8221;36px&#8221; body_text_align=&#8221;right&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/jurus.net\/camac\/wp-content\/uploads\/2013\/11\/shaolin-04.jpg&#8221; background_enable_image=&#8221;on&#8221; background_position=&#8221;top_center&#8221; z_index=&#8221;0&#8243; text_orientation=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.0&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; max_width=&#8221;1020px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.5.0&#8243; background_color=&#8221;#1c1c1c&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;f4a64817-b81a-4f49-b766-6abaedccf4c7&#8243; header_font=&#8221;||||||||&#8221; background_color=&#8221;#ff6666&#8243; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case study: Starchive User Sign-Up Growth<\/h1>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/jurus.net\/camac\/wp-content\/uploads\/StarchiveLogo_750x372.jpg&#8221; title_text=&#8221;StarchiveLogo_750x372&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; width=&#8221;30%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;50px|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Next gen AI storage startup Starchive had grown from around 50 early adopters in 04\/2020 to around 1,700 users in 04\/2021.\u00a0<\/span><span style=\"font-weight: 400;\">CAMAC took over in 04\/2021 and started implementing content marketing.\u00a0 <\/span><span style=\"font-weight: 400;\">After two small campaigns user sign-ups have exploded to 30,000+ in 09\/2021<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/jurus.net\/camac\/wp-content\/uploads\/Starchive-Signups-since-May.png&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;Starchive Signups since May&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Starchive ranked #42 in downloads and installations in Productivity Apps on Apple App Store in 09\/2021<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/jurus.net\/camac\/wp-content\/uploads\/case-study-01_2.webp&#8221; title_text=&#8221;case-study-01_2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The only other two storage apps in the top 50 Productivity were Apple\u2019s own iCloud and Microsoft\u2019s OneDrive.<\/p>\n<p>Google One ranked #76.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/jurus.net\/camac\/wp-content\/uploads\/case-study-01_3.webp&#8221; title_text=&#8221;case-study-01_3&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">User sign-ups surged 1500% and crashed Starchive\u2019s servers.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/jurus.net\/camac\/wp-content\/uploads\/case-study-01_4.webp&#8221; 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